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In its 5000 year history no other physical element known to humanity has captured the imagination, the hearts and minds of every civilization as much as gold. No matter how diverse the culture gold has been treasured for its rarity and beauty.


Since 3000 BC, when the Ancient Egyptians linked gold to the life giving powers of the sun god Ra, and the Native American civilizations of Central and South America created magnificent works of art from the yellow metal they called “Tears of the Sun”, gold has been the universal standard of wealth and power.


In 560 BC King Croesus of Lydia began minting gold into coins making them his kingdoms legal tender. In the 2500 years that followed gold became the global currency, the gleaming standard of portable wealth.


Simply put, gold is rare! In the entire course of recorded history less than 100,000 tons of this precious metal have been produced. Think of it, mankind’s entire production of gold can fit in a single 57 foot cube. Demand for gold from the investors, governments, the jewelry and electronics industries, etc. has far outstripped the available supply. This trend appears to increasing at a record pace resulting in strong upward pressure on the price of gold. Add to this a wildly fluctuating economic and political environment and it becomes very easy to understand the appeal of gold in the 21st century.


The bottom line is gold has never been worth $0! Unlike paper investments such as stocks, bonds and even currencies that can become worthless overnight, gold does not represent wealth. It is wealth! By taking physical possession of gold you take command of your future. It is liquid, portable and private. You actually own it. You can hold it in your hands which means you retain complete control of it.


Since 1913, when America abandoned the Gold Standard, the U.S. Dollar has lost 98% of its buying power relative to gold. Americans can be facing a lower standard of living and a greatly diminished retirement outlook if they do not act now.


Owning gold is no longer a novelty or luxury. It is an absolute necessity!